CVS Health hires new CMO

CVS Health hired Norman de Greve as its new chief marketing officer, responsible for all marketing strategies across the business. De Greve joins CVS Health after 14 years at DigitasLBi, a marketing agency where he was most recently president of the Boston and Detroit offices.

"As we continue our journey to becoming a world-class health care company, it is even more important for us to articulate a clear message to our patients and customers whose health we are working to improve through our leading pharmacy care programs, clinical services and front store products," said Helena Foulkes, CVS/pharmacy president.

"Norman's background makes him ideally suited to directing a comprehensive marketing strategy that will build our enterprise brand and clearly position us as the preferred pharmacy innovation company. Building loyalty among our existing customers, while activating and engaging new customers, is how we'll drive future growth."

De Greve has experience in cross-channel communications planning, brand campaigns, media, loyalty and analytics in industries such as finance, health care, travel, retail and automotive.

Prior to DigitasLBi, he worked in management consulting and has a background developing customer-driven growth strategies and analytics. Press Release