CVS Handles E-Commerce Work For Viagra Home Delivery

CVS (NYSE:CVS) will be handling most of the actual work to make home delivery of Viagra a reality. The retailer will handle the e-commerce, prescription-fulfillment and delivery aspects of Pfizer's (NYSE:PFE) effort to sell its popular erectile dysfunction drug over the Internet, Drug Store News reported on Monday (May 6).

Customers will be fed to CVS through Pfizer's Viagra.com informational website, but prescriptions will actually be filled on the CVS site. There's no special reason any other online pharmacy can't also dispense (or keep dispensing) Viagra online, but CVS will get customers by way of the official pipeline from Pfizer's site.

This has to come under the category of a mixed blessing for CVS. It's clear that Pfizer really wants to make a dent in what it calls "counterfeit Viagra"—the pharma company's announcement includes a quote from its VP of security, decrying the fact that bogus blue-pill samples the company has collected "have contained contained pesticides, wallboard, commercial paint and printer ink."

And there's no real doubt that, unless Pfizer somehow fumbles its end of the Viagra home-delivery campaign, CVS should be able to get a nice chunk of income from the arrangement. (Financial details of the deal weren't announced.)

But then there's the obvious downside: Of all the terms that are guaranteed to trigger spam filters and other content blockers, CVS has just attached itself to one of the biggest. For Pfizer, that's not really a problem—this is one of its most valuable trademarks. But for a drugstore chain, where Viagra is not the primary franchise, this could require a lot of extra care to make sure e-mails to customers keep getting through as intended.

For more:

- See this Drug Store News story

Related stores:

CVS Sued For Racist Receipt Customization
CVS Offers Customers Free Smartphones, But They Would Have Been Free Anyway
CVS Launches Its Very Attractive—But Potentially Pointless—iPad App

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.