CVS furthers healthy focus with new Fit Choices

CVS/pharmacy (NYSE:CVS)  is furthering its focus on health and wellness with a new program of "Fit Choices" and a store brand of healthy snacks as the drugstore chain looks to cement its role as health advisor to shoppers.

CVS is rolling out immediately a new brand of snack products called Gold Emblem Abound, the retailer told FierceRetail. The private label includes 41 products that are free from artificial flavors and preservatives.

The new products begin rolling out in-store this week and will be available at the more than 7,600 CVS/pharmacy locations nationwide by early July.

Now the company is changing the front store with Gold Emblem Abound, a new wholesome line of snacks.

In addition to the new product line, there is also an in-store tagging program called Fit Choices, which takes the guesswork out of finding healthier options throughout the consumables department. The new Fit Choices tags guide shoppers in their selection of edible products and allow customers to find items that suit their individual dietary needs, focused around four categories: "Heart Healthy," "Sugar Free," "Gluten Free" and "Organic."

Health is cited as a top consideration in making food choices by 71 percent of consumers in 2014, up from 61 percent of consumers in 2012, according to the International Food Information Council Foundation. Shoppers have increasingly become mindful of making healthier decisions and CVS is committed to serving these shoppers.

In February the retailer announced plans to stop selling cigarettes and all tobacco products by Oct. 1, making it the first national drug chain to stop selling tobacco products. It also plans to launch a smoking cessation program this spring.

Now the company is changing the front store with Fit Choices, a new wholesome brand line of snacks.

CVS plans to announce the initiative in early July.

*An earlier version of this story incorrectly identified the Gold Emblem Abound product line as Fit Choices. The story has been corrected to reflect this.

For more:
-See this IFCF study
-See this CVS press release

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