CVS expands Hispanic format

CVS Pharmacy (NYSE:CVS) is expanding its Hispanic format, adding nine new stores in Los Angeles and bringing the total number of U.S. locations to 21.

The unique format – CVS Pharmacy y más – debuted last year in Miami with 12 locations. Features and services customized for Hispanic shoppers include fully bilingual signage and staff, more than 1,500 Hispanic products and competitive pricing on hundreds of items. A new fragrance department will be staffed with trained beauty associates.

There are also new services aimed at the Hispanic shopper, including bill payments, domestic and international wireless recharging, and money transfers. Financial services are growing at mass market big box stores – Walmart in particular has been expanding these programs – but are a first for a U.S. pharmacy, according to the company.

"Bringing CVS Pharmacy y más to Los Angeles was a natural next step as part of our goal to better meet the unique needs of our local Hispanic customers," said Hank Casillas, area VP, CVS Pharmacy. "CVS Pharmacy y más stores are designed to become a one-stop shop for local Hispanic residents to conveniently receive best-in-class pharmacy services, as well as customized products and services, in an environment that feels like home."

The first location held a grand opening yesterday in Bell, California, and the remaining eight store openings in South El Monte, Walnut Park, Santa Ana, Los Angeles, South Gate, Pico Rivera, Lynwood and Norwalk will take place through August.

For more:
- see this CVS Pharmacy press release

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