CVS Pharmacy (NYSE:CVS) is launching digital receipts for loyalty club members, and announced the change on Jimmy Kimmel Live, where the famously long printed versions have been mocked.
The new option will roll out in June for all ExtraCare Rewards members who opt out of paper receipts for in-store transactions. Following the initial, one-time opt-out, rewards, coupons and transactions will be available in digital-only versions.
CVS Pharmacy President Helena Foulkes appeared on Jimmy Kimmel Live to announce the change, acknowledging "the enthusiastic and passionate feedback shared by millions of customers – including host Jimmy Kimmel himself," according to a company statement.
"We are excited to roll out the much-anticipated launch of digital receipts. We heard loud and clear that while our customers love receiving coupons and special offers, many wanted a paperless option," said Foulkes. "This feature lets our customers continue to make personalized choices as to how they engage with us, and will let our members choose to say 'So long!' to the long paper receipts at check-out."
CVS updated its mobile app more than a year ago, but a digital version of the receipt was not included at that time.
ExtraCare's 15-year-old program boasts close to 70 million members, but the receipts – often several feet long – have been ridiculed by celebrities and customers alike, including one who dressed as a CVS receipt for Halloween.
- see this CVS Pharmacy announcement