CVS, Aldi expand healthy food programs

Retailers are riding the wave of healthy eating, challenging established formats such as Whole Foods Market with new product lines and expanded assortment to meet the changing tastes of U.S. shoppers.

CVS (NYSE:CVS) is expanding its range of healthier foods and beverages to more than 2,900 stores this year. Each week, 100 locations will receive a curated selection of national and niche "better-for-you" brands.

It's an expansion of the drugstore chain's 500-store pilot launched in 2015. In addition, another 360 stores will receive additional enhancements to the layout of food, beauty and over-the-counter health products with a broader assortment of healthful foods in an expanded refrigerated section and more prominent displays of healthy grab-and-go snacks.

Stores will feature "trend zones" highlighting special diets, including the Paleo diet and raw foods. There will be healthy deals of the week and checkout lanes are being reconfigured to feature healthy snacks.

"Since becoming the first and only national pharmacy chain to end the sale of cigarettes and other tobacco products, the number one thing we've heard from our customers is the desire for healthier food options," said Judy Sansone, senior VP of CVS' front store business. "This year, we are continuing to expand the assortment, volume and shelf space dedicated to better-for-you foods."

CVS is just one of several national retailers revamping product selection to meet healthier habits.

In January, Aldi introduced healthier checkout lanes and removed additives including MSG, synthetic coloring and partially hydrogenated oils from its store brands.

Now the grocery is rolling out a new line of meats under the label Never Any! All products are certified as containing no antibiotics, hormones, steroids, or animal byproducts.

For more:
- see this CVS announcement
- see this Aldi press release

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