Cub Foods grows reward program with more mobile coupons

Cub Foods (NYSE:SVU) has bolstered its loyalty program to let shoppers more easily find and redeem coupons.

"At Cub, we are always looking for ways to make the shopping experience faster and easier for customers," said Cub Foods Spokesman Luke Friedrich, according to Mobile Commerce Daily. "Providing customers with the ability to load manufacturer and Cub store coupons to their My Cub Rewards cards helps our customers save even more money, plus it saves significant time at checkout," he said.

My Cub Rewards members can browse both weekly ads and a separate coupon listing, then click to save the desired deals to their card. Shoppers can show the phone at checkout or integrate the app into Apple's Passbook, although the app is available to both Apple and Android users.

The Cub Foods app also lets shoppers save on gas purchases. Members get 5 cents off every $50 gas purchase and 10 cents off each gallon of gas for enrolling.

Supervalu-owned Cub Foods joins a growing list of grocers pairing deals with loyalty apps. Kroger's mobile app lets shoppers with accounts access digital coupons, refill subscriptions and manage fuel points. Grand Rapids, Michigan-based Meijer added free Wi-Fi to stores in January at the request of shoppers who wanted more ways to access the mPerks loyalty program, retrieve coupons and manage points.

The app also includes a store locator and mobile-only promotions.

For more:
-See this Mobile Commerce Daily story

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