Footwear brand and retailer Crocs (NASDAQ:CROCS) has selected Reebok's VP of U.S. retail, Claire Fahie-Conley, to act as VP of retail, North America. With her new position, Fahie-Conley will be responsible for overseeing the entire Crocs fleet of full-price and outlet stores.
Fahie-Conley joins Crocs after 20 years with Reebok. She acted as VP of U.S. retail for Reebok and Rockport, retailers of shoes and accessories, for the last five years. She was responsible for more than 150 retail stores and helped forge the development of Reebok's FitHub store concept launched earlier this year.
This isn't the only recently appointed executive with a Reebok history. Andrew Rees was named president of Crocs in May 2014 after working for LEK Consulting and acting as Reebok's VP of strategic planning and VP of retail operations before that.
Crocs is in the midst of shrinking its presence as well as its inventory diversity after profits fell because of brand overexpansion earlier this month. As the brand cuts out new styles, boots and dress shoes and diverts its focus back toward the sandals that brought so much success in 2002, as well as loafers and casual shoes, Fahie-Conley may be part of a management overhaul geared toward getting the company back on track by removing and managing excess assets. Story