Subscription commerce platform Cratejoy has announced the launch of its marketplace, which offers subscription boxes from brands such as Birchbox, Loot Crate, Bitsbox, Campbox Company and Battlbox. The bazaar of subscription opportunities gives consumers access to more than 150 brands.
The company will continue to offer an all-in-one subscription commerce platform, but the new Cratejoy will be designed and organized according to personal interests, popularity, prices and customer reviews. The platform will also be broken into categories such as food, fitness, arts, just for men (or women), and family.
According to Amir Elaguizy, CEO of Cratejoy, subscription is the latest chapter in the e-commerce experience due to its ease and efficiency—exactly what consumers are looking for. "For merchants, subscription is ideal because you're able to predict your spending and revenue every month, making the roller coaster of running a business much more stable," he said.
Elaguizy added that there has been a fundamental shift in the way consumers want goods, and that those retailers who embrace the shift will be most successful. He believes now is the time for subscription businesses to thrive.
"People are willing to experiment with interesting new e-commerce models, as long as they're efficient and convenient," he said. "Subscription fits that bill."
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