Coupons.com (NYSE:COUP) has unveiled its latest version of the Brandcaster program, a free, self-service publishing platform that enables retailers to offer customers digital coupons. New to the program is a card-linked platform that allows digital coupons to be added directly to users' credit or debit cards.
"With these improvements, our more than 30,000 publisher partners can make their sites more appealing and useful," said Steven Boal, president and CEO of Coupons.com. "They can give their users easier ways to save money while shopping, while simultaneously making more money themselves."
Using Card Linked Offers, shoppers can now add digital coupons for national retailers and restaurant chains directly to a Visa, MasterCard or American Express for automatic redemption at checkout.
Another feature of Brandcaster is a coupons link, which directly brings users to the publisher's galleries.
Other features of the new program include more data for publishers to promote offers in a variety of display formats and to help measure performance and a new help center.
As digital couponing increases in popularity—10 percent of consumers download digital coupons before heading to the supermarket—more and more retailers are offering this type of savings for their shoppers.
Over the summer, Dollar General (NYSE:DG) announced a partnership with Coupons.com to roll out its new DG Digital Coupons program in more than 11,300 stores across 40 states. And earlier this month, the partnership expanded as Dollar General announced the launch of the Fast Way to Save program, which offers an additional $100 in digital coupon discounts to run before the holidays.
-See this Coupons.com press release
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