Hires Safeway Exec Mir Aamir as CFO and COO Inc. has named Mir Aamir its CFO and chief operating officer. Aamir was most recently president of customer loyalty and digital technologies for grocer Safeway Inc. (NYSE: SWY).

Aamir will oversee all financial and accounting functions for the Mountain View-based website in addition to the brand's operations and international business. He will succeed Richard Hornstein, who will stay with the company as general counsel and chief legal officer, a position he has held for the past two and a half years.

"For the past 15 years has worked to bring a digital consumer experience to high-volume retail and CPG industries. Mir has also been a pioneer in this space and is a recognized and well respected thought leader who brings extensive, highly relevant experience to our business," said Steven Boal, chief executive officer, in a statement.

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