Cornell puts focus on Target's team-building and omnichannel presence

Just days after being named the new chairman and CEO of Target (NYSE:TGT), Brian Cornell sat down with A Bullseye View to discuss his goals for the retailer's future. He said two of his top priorities are team-building and advancing Target's omnichannel presence.

In the Q&A, Cornell revealed that being hired from outside of Target—he was most recently the CEO of PepsiCo Americas Foods—gives him a unique perspective. In the interview he discussed his background in consumer products as well as retail leadership at Safeway (NYSE:SWY), Michael's and Sam's Club. He said the appeal of the work he does is the challenging business climate the retail industry offers.

"My passion is building loyalty and delighting consumers… something that Target does extremely well," Cornell said when asked about his passion. "This brand's promise of 'Expect More. Pay Less.' is as relevant today as it has ever been, and my emphasis will be ensuring we deliver it in all aspects of our product, experience and communications."

Cornell also said that advancing Target's omnichannel presence was one of his top priorities.

"I have been close to the changes business and consumers have experienced over the last few years, and I have an acute understanding of how important it is to connect stores, online and mobile. For us to create the Target of tomorrow, all three of those elements have to work in tandem."

And what's the new executive's favorite thing about shopping at Target? He said it was seeing the consumers connect with the brand, especially moms and kids. 

For the latest Target news coverage click here.

For more:
-See this A Bullseye View blog

Related stories:
Target fires head of Canadian operations 
Target still reeling from data breach, failed Canada expansion
Target hires three new tech execs in digital buildout
Target apologizes to Canadian shoppers
Target CEO shakes up executive committee
 

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