The Container Store's newest customer engagement program, POP!, is now available in all 67 stores and online, and ATHOME is expanding to three new markets.
The POP! rewards program offers special communication, exclusive offers and light gifts to member shoppers, said Melissa Reiff, president and COO of the Container Store during a conference call. Customers can register to be a "POP! star" online to activate.
The program was first launched in the retailer's California stores about a year ago. The results in participating stores have been increased traffic and a higher average sales ticket for participating shoppers. Currently there are 330,000 members, but the company anticipates that number rising quickly with the nationwide launch.
In addition, Reiff announced an expansion of the rollout of the company's ATHOME personalized in-home organization and design services. The trial began in Texas and is now available in Manhattan.
"This has been our most requested service in all of our 36 years," said Reiff. "Our customers don't want DIY, they just want someone they can trust to do it for them." Services will launch in Los Angeles, Chicago and Washington by the end of the year and the remaining markets in 2015.
"The results so far with this service are really exciting, with the average customer ticket in excess of $2,000 for ATHOME customers," added Reiff. "That's incredible, we think, when our average ticket in our stores is around $60. We really see this having a significant impact in the coming months as we continue to roll out in more markets and certainly, of course, in the long term."
-See this Container Store transcript
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