Mobile shopping tends to peak on Sundays, according to a new report from Opera about how global consumers use their devices to shop online. Worldwide, Amazon (NASDAQ:AMZN) and eBay (NASDAQ:EBAY) capture the largest market share of mobile sales.
Conversely, e-commerce sites accessed from desktops tend to peak on Mondays, primarily because shoppers who research on a device over the weekend tend to make the actual purchase when sitting at a desk on Monday. And the day with the lowest mobile shopping traffic is Friday.
Looking at the year as a whole, the Christmas holiday season tends to be the most active time for mobile shoppers in the United States, Europe and Latin America. In the United States alone, November through February has an increase of 15 percent in shopping volume.
This year, in the five shopping days from Thanksgiving to Cyber Monday, more than 50 percent of total online traffic in the United States came from mobile. According to the IBM Digital Analytics Benchmark, mobile sales were up 27.2 percent over the shopping holiday, ending in a record-breaking Cyber Monday where mobile outpaced desktop for the first time. On Thanksgiving Day alone sales via smartphones set a record, according to Adobe's Thanksgiving alert, with $254 million in sales via mobile devices by early Friday morning.
Germany sees one of the largest increases in mobile shopping this time of year, experiencing a 28 percent increase over its annual average in the months of November and December. However, Asia differs in that mobile shopping peaks in March, followed by July, largely due to Ramadan starting in late June and ending in late July this year.
Where are consumers mobile shopping? Amazon and eBay steal the show, with Amazon grabbing 36.3 percent of the market and eBay grabbing 16 percent. Craigslist came in third with 11.5 percent of mobile shopping traffic. Looking at big-box retailers, the highest mobile volume went to Walmart, then Target and Sears.
Other U.S. retailers that see an increase in mobile traffic in November include Walgreens, Lowe's, Macy's, Kohl's, Barnes & Noble, Kmart and Nike.
-See this Opera Software press release
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