The Consumer-Retailer Disconnect

When looking at CRM programs, many retailers today focus on what they can do and not what their prospects want them to do.

Nothing radically new here, but i just stumbled upon this great Microsoft commercial about the consumer-retailer disconnect. When you see the guy with the "advertiser" shirt, think 'retailer" and this really works. Sorry that it happens to be a vendor commercial, but even Microsoft can make a valid point from time to time.