Companies create customized add-ons for Ikea basics surge in popularity

For shoppers who love Ikea furniture but want to make their pieces stand out, there is a growing cottage industry of small business owners offering customized add-ons for Ikea's ubiquitous offerings. Creations range from $989 slipcovers for Ektorp sofas -- twice the price of the couch itself -- to $17 screw-on feet that transform a winged chair from mid-century throwback to hipster chic.

"Our goal is not to compete with Ikea on price," said Lesley Pennington, founder of Bemz, a Stockholm company that sells coverings for Ikea couches, chairs and beds in 35 countries. "Our goal is to offer an individual, unique product for a mass-market product like an Ikea sofa." Story

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