Coming Soon: StorefrontBacktalk to Become FierceRetailIT

Dear Readers, Happy New Year! As we kick off 2014, I am pleased to be making an exciting announcement about the future of StorefrontBacktalk. It has been a year since StorefrontBacktalk became a member of the FierceMarkets family. Over the course of the past 12 months, we have continued to deliver the breaking retail IT news stories, analysis, and opinion pieces you’ve come to expect from the StorefrontBacktalk brand. As we continue to grow and evolve, we are constantly looking for opportunities to better serve you, our readers. Whether it’s opening up premium content to all subscribers or launching complimentary titles to serve you with the latest retail industry news on a daily basis, our mission is to continue to bring you the highest quality content. On January 9, StorefrontBacktalk will re-launch as FierceRetailIT. What can you expect from this new moniker? The same high quality news and analysis you’ve come to expect from StorefrontBacktalk delivered to you on a weekly basis. The name may change, but our commitment to quality will not. In addition to the weekly retail IT news, you will also benefit from having more seamless access to the content in our sister publications, FierceRetail and FierceMobileRetail via an integrated Web site platform. We are excited about this next step in the StorefrontBacktalk journey and we look forward to having you along with us. We will send you a second reminder about this change prior to the launch next week. In the interim, please add [email protected] to your safe-senders list so you won’t miss an issue. As always, please do not hesitate to reach out to me directly with any questions.   Best, Heather Martin Publisher, StorefrontBacktalk