Combatant Gentlemen offers virtual chat with stylist

Online menswear store Combatant Gentlemen will now offer shoppers the opportunity to video chat with a personal stylist. The retailer of affordable suits has partnered with LiveNinja to launch a communication tool that gives users access to a knowledgeable stylist for advice, in real-time, on CombatGent.com.

"We are focused on bridging the gap between the offline and online world," said Will Weinraub, CEO of LiveNinja. "For an online shopper, having the human element is extremely important… We've also found that there are just so many benefits for brands using video chat. Being able to engage with visitors on your site just as you would in person has tremendous effects on customer loyalty, sales volume, brand perception—the list goes on."

Combatant Gentlemen strives to create a high-touch retail experience, even though the seller is strictly Web-based.

The company already offers live chat, and video chatting is the next step in the personalization experience.

"Education is a huge part of what we do, and we're always looking for new ways to connect with our customers and provide high-touch service in the digital realm," Weinraub said. "We think LiveNinja is ahead of the curve when it comes to leveraging technology to provide a superior online shopping experience."

Another retailer trying to create a more personal experience online is Moda Operandi. The online luxury shop recently unveiled its new website that offers shoppers access to designer collections through exclusive videos and editorials. The company also acquired ModeWalk, an online tool that connects personal stylists to clients.

For more:
-See this Combatant Gentlemen press release

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Moda Operandi unveils redesigned site with shoppable content
Amazon in acquisition talks with Net-a-Porter
Barneys New York publishes a print magazine
Content and commerce combine in growing retail format
Net-a-Porter CEO steps down

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