Online retailer Combatant Gentlemen announced the launch of The Groom's Suite, a dashboard that enables brides and grooms to outfit groomsmen. Meant to be a destination for budget-conscious brides and grooms, who prefer the wedding party rent rather than buy, the company's suits start at $160 and tuxes start at $200.
"Coordinating groomsmen outfits for a wedding can be a huge logistical headache for couples, so we wanted to build something that would make their lives a little bit easier," said Vishaal Melwani, CEO and creative director of Combatant Gentlemen. "By creating The Groom's Suite, we're supplementing the outstanding service our wedding stylists currently provide with robust technology so it'll be simpler than ever to coordinate outfits for your big day."
On the dashboard, wedding parties can build and assign outfits; view the status of each groomsman's order; video chat with a stylist to get outfit recommendations; and set up automatic reminders to groomsmen about the next steps via email.
Combatant Gentlemen began offering wedding products and promotions in February of last year, and it's now one of the fastest growing segments of the business, up 500 percent from last year. Prior to The Groom's Suite, all wedding orders were handled over the phone.
Earlier this month, the e-commerce site partnered with LiveNinja to launch a communication tool that lets shoppers video chat with a stylist in real time for advice.
-See this Combatant Gentlemen press release
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