Footwear and accessories brand Cole Haan opened the first of its new stores in North America featuring a unique design concept inspired by a home.
Located in the Dallas NorthPark Center, the store layout mirrors a residence and showcases the brand's new innovation product.
"We are not only excited about the opening of our new NorthPark location, but also to introduce this new design concept to our retail stores in North America, which we have seen much success with overseas," said Michael Prince, Cole Haan's president and COO. "With NorthPark being the first to feature the new layout, we are confident it will prove successful for this location and future stores to come as we roll out many new doors globally over the next year."
The 3,000-sq.-ft. NorthPark store will be divided into rooms, each dedicated to a specific Cole Haan product, starting with Grand in the front, Casual in the center, and Dress in the back of the store. The neutral color palette incorporates modern and traditional design, featuring a large marble mosaic pattern in the front lobby. The space is also decorated with flexible millwork that highlights product categories.
"This is a new, innovative design concept for our brand. It will showcase the vast portfolio of our seasonal product offerings in a more impactful way for our consumers," said David Maddocks, Cole Haan's chief marketing officer and general manager of business development.
Cole Haan joins a host of fashion retailers that are reinventing the in-store design and experience to attract today's consumers. For example, last year Michael Kors (NYSE:KORS) launched a design concept in Shanghai which includes a shimmering exterior using metallics and texture, and large-scale video screens above the first floor storefront window, framed in marble.
In 2014, Warby Parker burst onto the brick-and-mortar scene and now has more than 30 locations, including a classroom-style format complete with a school bus out front.
- see this Cole Haan press release