Coach (NYSE:COH) announced plans to open its first flagship store in Paris this fall, coinciding with the brand's 75th anniversary. The store will be located in one of the city's premier shopping districts on Rue Saint-Honore.
"We're especially excited about the opening of this prominent Paris location, our first flagship in this important global fashion capital, and centerpiece of our European growth strategy," said Ian Bickley, president, International Group for Coach. "We're confident that our new modern luxury store environment, showcasing Coach's rich heritage and commitment to craftsmanship along with product designed by Stuart Vevers, will be warmly embraced by the discerning Parisian consumer and international visitors alike."
The 6,500-sq.-ft. space marries New York City attitude with modern style. The center of the store will be accented by a blackened steel and mahogany staircase, which embodies Coach's new modern luxury design. Warm lighting, "hand-tufted" carpets and fine millwork distinguish each room to emphasize a contrast of aesthetic materials. The two-level location also includes a mix of custom-designed vintage cabinetry, complemented by furniture and decorations.
The Parisian shop will host both men's and women's collections. Shoppers can visit a unique VIP shopping salon and monograph shop.
Earlier this year Coach announced plans to buy luxury designer footwear brand Stuart Weitzman for $574 million in an effort to revamp its image and boost declining sales. Last year Coach reported the lowest same-store increase in sales in 13 years, and last summer brand executives announced plans to close approximately 70 underperforming stores in fiscal 2015. Around the same time, the company revealed that it would undertake a number of major initiatives during the next 12 to 18 months as it focused on a turnaround.
-See this Coach press release
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