Circuit City to make a comeback

Circuit City was liquidated in 2008, but there are new owners and a new plan to bring the defunct electronics chain back.

Ronny Shmoel and Albert Liniado, New York-based retail veterans, have acquired the brand, domain and associated trademarks and are hatching a plan to create a multichannel retailer, according to Twice. The duo purchased the assets from Systemax, which had attempted to operate Circuit City as an online-only sister site for TigerDirect.

There will be retail stores, online sales, licensed kiosks, mobile shops and franchise opportunities, reports Twice. The new Circuit City will sell electronics, both branded and private label. There will be a customer loyalty program and store brand credit card.

CEO Shmoel hails from RadioShack and Liniado, VP of business development, was president of DataVision Computer and Video in New York.

The goal is to open the first Circuit City store in June, likely in the Dallas market. The roughly 2,000- to 4,000-sq.-ft. showroom will feature products aimed at millennial shoppers, including mobile devices, gaming, headphones, fitness products and 3D printers.

The team anticipates opening 50 to 100 corporate-owned stores by 2017 and ultimately adding 100 to 200 franchised locations. Smaller kiosks and turnkey shops within shops are being designed for convenience stores, college stores, hardware stores and pharmacies.

It's a similar plan to RadioShack's, before that company's slide into bankruptcy.

For more:
-See this Twice article

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