Circuit City Relaunches E-Commerce

It seems Circuit City has concluded that the Web isn't just a fad, after all, with a major E-Commerce revamp coming just a couple of weeks after the chain confirmed a substantial multimedia push for its employee-training extranet.

Beyond alliances with a host of publishing companies to share their content on, the changes announced Tuesday (Aug. 13) acknowledged that most Circuit City customers use the Web to decide if they'll go to a store. "The Internet is our new front door," said Brian S. Bradley, Circuit City's senior vice president for multi-channel. The changes include blog entries, more demos and an interactive forum for talk with each other and Circuit City sales reps. Love how the interactive forum is painted as a CC innovation. Wonder if these guys ever heard of Usenet?