Beyond alliances with a host of publishing companies to share their content on circuitcity.com, the changes announced Tuesday (Aug. 13) acknowledged that most Circuit City customers use the Web to decide if they'll go to a store. "The Internet is our new front door," said Brian S. Bradley, Circuit City's senior vice president for multi-channel. The changes include blog entries, more demos and an interactive forum for talk with each other and Circuit City sales reps. Love how the interactive forum is painted as a CC innovation. Wonder if these guys ever heard of Usenet?
It seems Circuit City has concluded that the Web isn't just a fad, after all, with a major E-Commerce revamp coming just a couple of weeks after the chain confirmed a substantial multimedia push for its employee-training extranet.