Circuit City Numbers Cry Out For A Bit Of Context

Hitwise, an online measurement firm that is usually quite reliable, issued a statement Wednesday (June 3) that's relaunch marked a 230 percent increase from the prior week and that 84 percent of its visitors had not visited in the past 30 days.

Somehow, I wonder if the fact that the company had gone bankrupt, shut everything down and wasn't offering anything on its Web site for months might have skewed the comparison numbers a bit. This is just another in our continuing series called "Web stats are great but they need an awful lot of context to mean anything."

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.