Circle K consolidates stores under one brand

International convenience retailer Couche-Tard is making Circle K its solitary, global brand. The new, modified Circle K brand will replace existing Circle K, Statoil, Mac's and Kangaroo Express stores and service stations.

The stores undergoing the change are located across the United States, Canada, Scandinavia, Central and Eastern Europe, as well as licensed stores throughout Asia.

Couche-Tard will retain the founding brand name in the province of Quebec in Canada only. The global Circle K brand will begin rolling out in the United States in January of 2016. The change will being in Europe in May and other Canadian provinces in May of 2017.

"Circle K is a brand that is already popular with huge numbers of our customers and employees," said Couche-Tard President and CEO Brian Hannasch. "Today we are setting out to make it easy for existing and new customers in more countries than ever before to prefer Circle K as their destination for convenience and fuel, with a fresh new look and feel and even better products for people on the go, always combined with fast and friendly service." 

Circle K is already Couche-Tard's largest brand, spanning thousands of stores in 14 countries.

Sales at U.S. convenience stores continue to rise, hitting a record $204 billion in 2013. Permeating the market, these quick-stop stores make up 34 percent of all retail outlets in the country.

Unable to deny their popularity, big-box retailers are even trying to mimic their success. For example, last year Walmart (NYSE: WMT) debuted its first Walmart To Go store, a smaller-format store with the grab-and-go mentality.

For more:
-See this Couche-Tard press release

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