Chutes & Ladders: Target's first COO; RevMob adds co-CEO

Welcome to this week's Chutes & Ladders, our roundup of hirings and firings throughout the industry. Please send the good wordor the badfrom your shop to Allison Moon and we will feature the news here at the end of each week.

Target's former CFO was promoted to a newly created leadership role—exec-VP and COO. John Mulligan (left) will assume the COO role on Sept. 1, and Cathy Smith was hired to replace Mulligan as exec-VP and CFO. In the COO position, Mulligan will be responsible for store oversight, supply chain and properties. Mulligan has worked for Target since 1996, when he joined as a financial analyst. He was CFO for three years and served as interim president and CEO from May to August last year. The new CFO, Smith, is an outside hire who joins Target after being exec-VP and CFO at Express Scripts. She was also CFO at Walmart International and GameStop. Story


>  Mobile ad platform RevMob appointed Marcelo Ferreira as co-CEO, responsible for day-to-day operations, business development and global expansion. He will share executive management duties with RevMob CEO Pedro Jahara. Ferreira joins RevMob after serving as CEO for hellofood Brazil, the Latin American brand of foodpanda group, a company offering online ordering and delivery service, which he also cofounded. Prior to cofounding foodpanda, Ferreria was a business analyst for A.T. Kearney, where he provided strategic planning, cost control and analysis. He was also a strategic planning manager at TNT Express. Story

Abercrombie & Fitch shifted several executives in its brand leadership team. Stacie Beaver, a 15-year Abercrombie veteran, was promoted to general manager for A&F Women after leading the Bottoms business for men and women at Hollister and A&F. A&F Womens' new head designer is an outside hire from PVH in Europe, Kristina Szasz, joining Abercrombie in September. Kurt Hoffman is the new general manager of A&F Mens. He joined the company in March and was previously senior director of men's merchandising at Club Monaco. The former VP of men's design for Club Monaco, Aaron Levine, was promoted to head designer for A&F Mens after just joining the company in July. Amy Sveda is the new general manager for Abercrombie kids. Previously, she revitalized the OshKosh brand at Carter's and also launched Louis Vuitton's e-commerce site. Lastly, Monica Margerum is tasked with being the head of planning operations for both Abercrombie & Fitch and Abercrombie kids. She most recently was senior VP of planning for juniors and kids at Kohl's. Story

 Kroger split the Southwest division into separate Dallas and Houston divisions, and named new presidents for each division. Bill Breetz, currently president of the Southwest division, will serve as president of the Houston division, and continue to lead operations in Texas and Louisiana for the rest of the year. Breetz has been president of Kroger's Southwest division since 2002. Dana Zurcher, VP of operations for the Southwest division, will become president of Kroger's Dallas division on Oct. 1. Zurcher first started at Kroger in 1985 and held various leadership roles throughout her 30 years with the company. Kroger has taken her all over the country, from being district manager for the Fry's division in Phoenix to director of operations for the Ralphs division in Los Angeles. Story

Jose Barra, former exec-VP of merchandising, is "no longer with Target," according to a Target spokesperson. Barra was just promoted from senior VP to exec-VP in May 2014 and has been with Target for over a decade. Barra has led various merchandising divisions at Target, including pharmacy and over-the-counter; housewares; and healthcare, beauty and personal care. Barra's future plans are unclear as his LinkedIn profile still lists Target as his employer. Story