Chutes & Ladders: McDonald's taps Mike Andres as new president, US; Lucinda Duncalfe becomes Monetate's new CEO

Welcome to this week's Chutes & Ladders, our roundup of hirings and firings throughout the industry. Please send the good wordor the badfrom your shop to Laura Heller at [email protected] and we will feature it here at the end of each week.


> McDonald's announced the promotion of Mike Andres as the company's new U.S. president on Aug. 22. The executive shift follows the departure of Jeff Stratton, the company's former U.S. president who retired after 41 years with the fast-food chain restaurant. Andres will report to McDonald's president and CEO Don Thompson, according to a company statement. He will be responsible for oversight of both U.S. and Canadian markets. He joined McDonald's after his most recent tenure as CEO and chairman of Logan's Roadhouse.

Andres held a successful tenure from 2001 to 2007 as president and CEO of Boston Market while it was still a McDonald's subsidiary. He acted as president of the central division in the U.S. from 2010 to 2012, driving positive results in comparable sales, guest counts and income. He is the second person to take on the U.S. president position at McDonald's in the last two years. Story

> Monetate, a global leader in cloud-based testing, email optimization and in-the-moment personalization software, announced the promotion of new CEO Lucinda Duncalfe on Aug. 26 as the company continues a trend of new hires and appointments. Duncalfe will assume the top spot after seven years on the company board. She will succeed founder and CEO David Brussin, who will remain with the company full time as executive chairman of the board of directors while he invests his attention more fully into product innovation.

As the new CEO, Duncalfe will be expected to expand on the 12-month revenue growth that ended in June, which accounts for a 60 percent year-over-year increase, including a 300 percent revenue increase in Europe during the first half of 2014. Before joining Monetate, Duncalfe was founder and CEO of ClickEquations, an enterprise paid search management company acquired by Channel Intelligence. She also acted as CEO of TurnTide, an anti-spam technology company acquired by Symantec. Press Release

> Advocate-assisted commerce company Needle announced the expansion of its leadership team on Aug. 28. The hires include new VP of Product Christian Matsumori and new Director of Customer Success Adam Davis. Matsumori and Davis bring more than 30 years of collective experience in B2B and B2C technology. Matsumori most recently acted as senior director of product management for software company AtTask. He has also held leadership roles at Electronic Arts, Microsoft and Intel. On the other hand, Davis was a former Amazon exec. He acted as head of account management for the Amazon Webstore and has more than 15 years of experience in technology operations, analytics and customer management—including previous leadership positions at Novell, Rapidigm and Southern Skies Communications Group. Press Release

> The National Retail Federation announced the hiring of new VP of Retail Programs Mary Heitman on Aug. 27. Heitman joins the NRF from the Trust for the National Mall, where she was director of events and deputy director of development.  Heitman's previous responsibilities included managing corporate sponsorships and events designed to increase donor engagement, identifying and cultivating prospects, and leveraging relationships in government affairs and corporate community. Heitman will be responsible for expanding and managing key strategic initiatives and programs in the NRF's communities—including, the Association for Retail Technology Standards, marketing, loss prevention and IT. Press Release

> On Aug. 28, book retailer Books-A-Million hired former HSN exec James Phelps as vice president of e-comerce. The position is new to the company and will charge Phelps with the company's branding, merchandising and marketing strategy. Throughout Phelps' 15 years of e-commerce experience, he has worked for retailers including HSN, Kohl's and Brookstone. Press Release

> Retailer Hudson's Bay Company has hired John Caplice, the company's new senior VP of treasury and investor relations, according to an Aug. 28 company statement. The appointment will become effective Sept. 2. Caplice has more than 25 years of financial management and strategic communications development experience. From 2000 to 2014, he acted as senior VP, Treasurer & Investor Relations, at Shoppers Drug Mart, Canada's largest retail pharmacy chain. Press Release