Chutes & Ladders: Chico's finds new CEO in Walmart vet; Francesca's adds new CMO from Kohl's

Welcome to this week's Chutes & Ladders, our roundup of hirings and firings throughout the industry. Please send the good wordor the badfrom your shop to Allison Moon and we will feature the news here at the end of each week.

Shelley Broader has been named president and CEO of Chico's FAS, effective Dec. 1. She succeeds David Dyer, who will become vice chairman. Broader has more than 25 years of leadership experience in global and regional retail businesses. She was most recently president and CEO of Walmart's EMEA region, responsible for retail operations and business development of 1,345 retail units across Europe, the Middle East, Sub-Saharan Africa and Canada. Broader was also president and CEO of Walmart Canada, chief merchandising officer for Walmart Canada, and senior VP of Sam's Club. Prior to Walmart, she was president and COO of arts and crafts retailer Michael's, where she standardized processes and better aligned operations to fit customers' seasonal buying patterns. Broader also has experience in the food retailing industry and spent 17 years with the Delhaize Group. Story


Specialty apparel retailer Francesca's has named Laurie Hummel its new chief merchandising officer, completing the executive search that started in August when current CMO Sei Jin Alt announced her resignation. Alt is departing Francesca's to spend more time with family and pursue other interests, but will remain at the company until Nov. 20 to ensure a smooth transition. Hummel will start on Nov. 30 and report directly to Michael Barnes, Francesca's chairman, president and CEO. Hummel has more than 25 years of retail experience, serving previously senior VP, divisional merchandise manager at Kohl's. Prior to Kohl's, she held other leadership positions in merchandising and financing at Stage Stores and Macy's. In the CMO role at Francesca's, Hummel will be responsible for all merchandising, product development and vendor-related supply chain functions. Story

Gander Mountain has promoted exec-VP and COO Derek Siddons to the role of president, replacing Michael Owens, who is retiring. During Owens' time as president, Gander Mountain added more than 50 new stores and grew the online business at over 20 percent per year. Siddons has been with Gander Mountain since 2009 and has worked across several functions. Previous roles include director of retail operations, VP of e-commerce, senior VP of operations and e-commerce, and executive-VP and COO, a role in which he was responsible for operations, marketing, e-commerce and merchandising. Replacing Siddons as exec-VP and COO is Jay Tibbets.

Lisa Schmidt, currently exec-VP of retail store design, will take on the added responsibilities for store operations, store design and development, including visual merchandising. Eric Jacobsen was also promoted from exec-VP and general counsel to exec-VP, chief administrative officer and general counsel. He will be tasked with cost center optimization, real estate site selection, financing and leasing, legal and regulatory affairs, and risk management. Lastly, Gander Mountain hired Carissa Rollins as senior VP and CIO to oversee all aspects of technology and information systems, omnichannel initiatives, cybersecurity, and enterprise data and business analytics. Rollins was most recently VP of IT, enterprise and information management at Kohl's, where she spent six years total in the IT department. Story

Rite Aid CFO Darren Karst is taking on the additional role of chief administrative officer, senior exec-VP. Frank Vitrano currently hold the CAO position and will remain at Rite Aid as the chief strategic business development officer. Karst will now oversee information technology, indirect procurement and operating efficiency functions in addition to his CFO responsibilities. In addition, Jim Comitale, currently assistant general counsel, was promoted to senior VP, general counsel and secretary, reporting to Karst. Comitale succeeds Marc Strassler, who will continue as Rite Aid's corporate counsel. These executive moves come just after Walgreens entered into an agreement to buy Rite Aid for $17 billion. Press Release

Brendan Hoffman was appointed CEO of luxury fashion brand Vince and member of the board of directors, effective immediately. Mark Brody, interim CEO, will remain with Vince through a transition period and as a member of the board. Hoffman was most recently CEO and president of The Bon Ton Stores from 2012 to 2014. He was also CEO and president and Lord & Taylor for three years and led a revamp of the brand. Hoffman also has several years of experience with The Neiman Marcus Group, including six years serving as president and CEO of Neiman Marcus Direct where he oversaw the growth of and He was also VP of Last Call Clearance Division at Neiman Marcus for two years and divisional merchandise manager of Bergdorf Goodman from 1998 to 2000. Story