Christian Dior opened its first stand-alone store in Canada. Complete with a Dior Homme boutique next door, the luxury retailer is located in the Hotel Vancouver in Vancouver, British Columbia.
The stores will operate separately but have a door connecting them inside, Women's Wear Daily reported. Women's bags and accessories are currently available at the department store chain Holt Renfrew, but this is the first time that women's apparel and menswear will be available directly through the brand itself in Canada.
Pamela Baxter, president of Christian Dior Couture in North America, said that Canada is an important luxury market because of its steady economic growth. Last year, the number of top household incomes grew 15 percent.
Baxter also spoke of the growing wealth among younger consumers. "Young men, in particular, have become more fashion focused in the last few years. They are all highly educated, fashion forward and demanding of excellence in the products they choose. Quality and craftsmanship are at the top of their expectations. Luxury sales are on the rise in Canada largely due to this new client, making 2015 the perfect time for Dior and Dior Homme to open their first stand-alone boutiques in Canada," she told Women's Wear Daily.
Another reason for the rise in luxury purchases in Canada is the 40 percent Asian population in Vancouver and Dior's strong brand recognition among these consumers.
Luxury spending is similarly on the rise in the United States and expected to grow 6.6 percent in 2015, driven in large part by double-digit spending increases among millennials and one-percenters.
The Vancouver stores reflect the design concept of Dior's Avenue Montaigne flagship in Paris. There are original works of arts commissioned by contemporary artists. Other features include a Louis XVI-style marble and bronze fireplace in the evening salon and lighting in the shape of the Aquarius zodiac sign in the jewelry salon.
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