Chipotle's High-End Coffee Experiment Isn't Going Anywhere

Chipotle (NYSE:CMG) isn't a place you'd expect to be part of the fast-food coffee wars—that's the territory of McDonald's (NYSE:MCD), Dunkin' Donuts (NASDAQ:DNKN) and of course Starbucks (NASDAQ:SBUX). But for several months, the Mexican restaurant chain has been serving coffee brewed with beans from high-end roaster La Colombe Torrefaction at locations in two Washington, D.C.-area airports. Those are also the locations where Chipotle has been testing breakfast (the chain says its leases for Dulles and Baltimore-Washington International require it to open earlier than most Chipotles), and the chain denies it has any intention of rolling out either breakfast or La Colombe coffee to any other restaurants. That's too bad, because La Colombe says it doesn't sell that particular blend in its retail stores. Sounds a lot more exclusive than even Starbucks' $7 cups of Joe. Story

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