Charming Charlie announced the opening of two boutiques in Dubai. The new Middle East locations mark the jewelry and accessories retailer's first venture outside of North America.
The retailer has plans for a major expansion, including 55 new locations a year in the United States alone, Culture Map reported. The brand opened its first flagship in New York earlier this year.
"Dubai is the quintessential shopping destination in the Middle East," said Charlie Chanaratsopon, Charming Charlie founder and CEO, "and an ideal location for worldwide visibility as Charming Charlie begins to evolve into a global lifestyle brand."
The Dubai locations include the Ibn Battuta and City Centre Mirdif malls, which are already vibrantly colored and offer a natural extensions for the brand's new retail concept, signaled by bright pink lacquered double doors. Inside, the store is meant to resemble the interior of a home, with a feminine, mid-century look, topped off with whimsical details.
The next stop in the Middle East for the retailer will be Qatar. Currently the brand, founded in 2004, has more than 350 stores internationally, including Canada.
Charming Charlie joins other retailers that have expanded into Dubai as of late, including Macy's (NYSE:M), Zara, H&M and Apple (NASDAQ:AAPL)
-See this Culture Map article
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