Century 21 opens futuristic pop-up

Century 21 has teamed up with technology company WithMe to open a futuristic pop-up in Santa Monica, California.

The store of the future will debut its first-ever mall location on May 26 in Santa Monica Place where shoppers can look at products on shelves and racks, but can also check digital displays and interactive fixtures to buy online for shipment, reported Apparel News.

The 8,000-sq.-ft. WithMe store will serve as a revolving pop-up for at least a year, starting with a six-week stint with the Century 21 Department Store known for its discounted designer labels. This will also mark Century 21's entry into the West Coast market.

Other attributes of the store include a Pixel Wall, made up of 900 individual screens that move to form shelves and hanging racks. The dressing rooms have interactive mirror displays that let customers make purchases or request alternative items without leaving the room.

Supported by the Macerich Company, a California-based retail estate investment trust, WithMe creates a space that blends offline with online shopping, reported Zacks.com. The technology company hopes to create a simple and enjoyable shopping experience.

WithMe opened a similar smart store last fall on Chicago's Michigan Avenue and an interactive pop-up shop for Zappos in downtown Las Vegas for the 2014 holiday season. Other technology-driven shops are located in New York, Dallas, Los Angeles, San Francisco, Houston and Miami.

For more:
- see this Apparel News article
- see this Zacks.com article

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