E-commerce mattress startups have purported to operate a better model and offer better prices than national brands with retail distribution. But now Casper is headed to physical stores and will be sold in West Elm stores.
Casper does operate two showrooms – in New York and Los Angeles – where consumers can try out the beds, but now the brand will be sold in more than 75 West Elm stores, in catalogs and on the West Elm website.
Additionally, Casper is expanding internationally and will now be sold in Europe.
"The past two years have been a period of incredible growth," said Philip Krim, Casper co-founder and CEO. "What many people aren't aware of is that there has been a parallel demand for Casper products in other countries — particularly in Europe — since day one. We've seen everything, from thousands of international customer inquiries, to individuals trying to ship mattresses overseas. This launch is another important step toward Casper's goal of becoming the world's first global sleep company."
Casper is one of several mattress companies, including Lull, Saatva and Tuft & Needle, disrupting the mattress category. Even Sealy has developed a sub-$1,000 product aimed at competing with these upstarts.
Much like e-commerce startups in other product categories, Casper is discovering that brick and mortar is a much-needed component in a retail operation.
- see this Casper press release
- see this New York Business Journal story
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