Carrefour Pushing Itself Into China In As Mobile-Friendly A Way As Possible

French supermarket chain Carrefour, the second-largest retail chain in the world by revenue, is trying to see how far it can push its hypermarket approach in China—and its using its mobile app to test the water, focusing on indoor location sensing, social shopping lists and customized offers. The app's advertising system routes targeted advertisements and offers from the retailer and brands to shoppers while they are near products they are seeking to buy or that they may have an interest in purchasing. The in-app notifications are targeted and personalized based on a user's location inside the store, their selection of particular products and other dimensions of their behavior and profile. Story

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