Carrefour Caught Offguard By Chinese Shoppers, Who Preferred Fresh Food Daily

Western retailers have been struggling with selling to the consumers in China and much of the problem has that chains like Carrefour and Tesco have assumed that China's rising middle-class shoppers would behave like their Western counterparts. But unlike Western shoppers that shop less frequently and buy in bulk, Chinese shoppers still shop almost daily for fresh food and treat the hypermarket like a local convenience store. Most urban Chinese live in small apartments and don't have cars, so they purchase less per visit. Story

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