Carl's Jr. And Hardee's Try To Stampede McDonald's Angus Fans Their Way

The burger business is getting rougher—again. After McDonald's (NYSE:MCD) stopped selling its Angus Third Pounder sandwich last month, Carl's Jr. and Hardee's—sister burger chains both owned by CKE Restaurants—didn't just ease in to fill the gap with their own Angus burgers. Instead, the chains have launched a YouTube campaign and a full-page ad in USA Today haranguing their giant competitor for leaving its customers "angry, frustrated and confused" and offering a bigger Angus burger for less than McDonald's used to charge. It's a cute campaign, though Huffington Post suggested it might slightly "reek of desperation." But considering how tame burger-chain marketing has gotten since the days when Wendy's (NASDAQ:WEN) commercials featured a cranky old lady snarling "Where's the beef?" instead of a cute young redhead, maybe it's time for a swing back in the feisty direction anyway. Story

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