Caribou adds mobile app and payments, finally

Caribou Coffee has finally made the leap to mobile payments with its first mobile app that lets users pay and access the chain's loyalty program.

"The mobile app has been a long-time coming, and we're thrilled to introduce a technology solution that enhances our guests' experience," said Michele Vig, senior VP of marketing and product. "We focused on providing functionality that matters to our guests like mobile pay and perks account management, and added fun elements to surprise and delight."

The app works much like competitor Starbucks' app, in that it lets users load funds and manage loyalty perks. However, the app does not differentiate itself from Starbucks' mobile program in any meaningful way. Announcement

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