Canadian Tire focused on digital growth

Canadian Tire is something of a latecomer to e-commerce. The retailer trashed its own website in 2009 and didn't relaunch until 2011. But while digital growth is a priority for the retailer, as a seller of tires and general merchandise, the format presents some challenges and opportunities. "We are in the midst of a transformation, because the economics of e-commerce aren't there yet," COO Allan MacDonald said. Story

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