Canadian Tire combines payment, loyalty and games

Canadian Tire launched a new app that serves as a mobile credit card, a loyalty card and a game—all in one.

The company, which has been focused on technology-driven initiatives in the past few years, made the mPay & Play mobile app available to all holders of the Canadian Tire Options MasterCard, Financial Post reported.

With the new app, customers can pay for Canadian Tire purchases and redeem loyalty points. The system also unlocks badges for collecting digital Canadian Tire money. And for gamers, a hockey application lets users have some fun while trying to put 10 Canadian Tire-branded pucks into a virtual hockey net.

"We, as a company that was founded in 1922, are working very hard to be more nimble and responsive," Eugene Roman, the company's chief technology officer told Financial Post. "We believe that 'shoppertainment'—entertaining our customers while they shop—is a useful thing."

In the middle of a three-year digital transformation plan, Canadian Tire launched a digital app and wallet card in October. The app combined the company's loyalty program with digital advancements and now serves 7 million users. In May, the company opened its second digital innovation lab, the Digital Garage.

The company got rid of its e-commerce site in 2009 due to poor sales. But in 2013, under the leadership of CEO Michael Medline, the retailer debuted a new shopping site that allows customers to pick up purchases in a brick-and-mortar store.

For more:
-See this Financial Post article

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