Can advertising lift Sears, Kmart?

Sears and Kmart collectively spend $560 million on media each year, but several advertising agencies are shying away from the account because the brand's issues seem too steep for media. According to Mark Cohen, former CEO of Sears Canada, no marketing effort can "reverse the damage that has incurred." But Bill Kiss, chief digital marketing officer for Sears and Kmart, disagrees by saying that recent investments in digital and technology will be the "secret sauce." Story

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