Cabela's names new president

Cabela's announced the appointment of Scott Williams as president, effective immediately.

Williams was previously the retailer's exec-VP and chief commercial officer. He will now add responsibility for U.S. operations and all operations in Canada, according to the company. He will report to Tommy Millner, Cabela's CEO.

"Scott has made a tremendous contribution to Cabela's over the past five years, and his wealth of commercial and marketing experience has been an invaluable asset to the company," said Millner. "We continue to take action to align our organization around Vision 2020, through which we will focus on serving our core customers and creating value for our shareholders, and Scott's appointment as president is an important step in that process. We look forward to benefitting from Scott's leadership and strategic expertise as we execute on our strategy."

That focus is now squarely on improved profitability from streamlined operations. The chain has slowed physical expansion and is investing in technology—customer-facing and company systems—to enhance customer loyalty and marketing effectiveness.

In November, there were reports that Cabela's was in talks to be acquired by Bass Pro Shops.

For more:
-See this Cabela's press release

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