Burger King now serving free smartphones

Burger King (NYSE:BKW) wants customers to use its new mobile app, so it's giving away Android smartphones.

Burger King began updating its mobile app in March, and the giveaway coincides with the official launch. The app features a store locator, coupons, menus and limited mobile payment options.

Samuel Heath, director of revenue management and pricing for BK, told Mashable that the offer is meant to get handsets into the hands of more shoppers. "We wanted to make sure we took care of all the people who come to Burger King," he said. "You forget sometimes that only half the people have smartphones."
 

The offer comes with the same restrictions as most discounted new phones, a two-year new or upgraded agreement with AT&T, Sprint or Verizon. There are more than 20 available phones including the Samsung Galaxy S3 and Galaxy S4.

The phones are available online and shoppers are prompted to enter a promotional code at checkout.

Burger King may have to do more than give away free phones to win over consumers following news that it would relocate to Canada following the proposed acquisition of Canadian coffee and doughnut chain Tim Hortons for $11.4 billion. Moving its corporate headquarters in a tax inversion will allow the new company to pay a lower tax rate, but is drawing criticism from consumers and lawmakers alike.

For more:
-See this Burger King announcement
-See this Mashable story

Related stories:
Burger King to buy Tim Hortons for $11B, move to Canada
Wendy's rolls out mobile payment app
Burger King adds mobile payments
Mobile payment apps are still bad at failing (but they're getting better)
Mobile wallets hit $500 million in 2012, but that's mostly Starbucks

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.