Burger King Goes After McDonald's With the "Big King" Burger

Burger King (NYSE: BKW) announced yesterday, Nov. 6, that it's bringing back its "Big King" sandwich, which looks very similar to the popular Big Mac made by its rival McDonald's (NYSE: MCD).

The sandwich is a re-creation of the Big King that rolled out back in 1997, but this time it will be a permanent menu item starting this week. In recent months, Burger King has been aggressively differentiating itself in the $200 billion fast-food industry, even introducing a so-called lower-calorie french fry called "Satisfries." Thus, it's not surprising that at 510 calories, the Big King comes in at about 40 calories less than the Big Mac. Story

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