The story—deliciously told here by The New York Times—involves two workers at one restaurant that posted a video of them doing some impressively unsanitary things to a pizza before he was sent. See the picture accompanying this story? All I can say is that that had better be cheese.
Execs at Domino's Pizza learned a painful lesson in the power of Web video and social networks this week. Although the chain already understood the power of those new channels to sell product and boost brand loyalty, it seemed to have been offguard how those channels could just as easily halt sales and hurt brand loyalty. It also seemed stunned that the powerful national chain could be undone by a 10-minute effort from two low-level employees.