Rick Hindin, the District of Columbia businessman behind iconic menswear brand Britches of Georgetowne, is resurrecting the brand.
Now known as Rescue Dog, Hindin has bought back the trademark rights to Britches and teamed up with Steve Wayne, owner of sportswear maker Bum Equipment, The Washington Post reported.
Hindin said that the time is right as the brand will appeal to ages 25 to 65, from millennials to Baby Boomers.
Several brands and retailers have recently been pushing their menswear as casual dressing and attention to fashion become a growing priority amongst male shoppers. Some examples include the physical store expansion by e-commerce menswear brand Bonobos; the revamp of the men's department at Bergdorf Goodman; the launch of Barneys first men's-only store; and the expansion of Lululemon's men's line.
The first of the new Britches lines should start selling in stores and online in just over a year. Bum Equipment has signed on to license Britches trademarks to other major manufacturers in both apparel and accessories product categories.
Hindin will have control over fashion direction, retail prices and distribution. He started the company in 1967 with partner David Pensky in a 600 sq. ft. space in Georgetown. The company has been sold several times since then and grew to 197 stores across the country.
Hindin plans to license out the brand to retailers such as Nordstrom, Bloomingdales, Macy's and possibly Neiman Marcus.
-See this The Washington Post article
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