Brands raising prices on Cyber Monday?

According to an analysis of the last three shopping seasons, by Upstream Commerce, several retailers' strategies for holiday sales included raising prices on Cyber Monday. Looking at brands such as Zappos, Macy's and Walmart, Upstream Commerce found that prices for Amazon were at their lowest on Black Friday but shot back up to their highest by Monday. And Walmart's average prices were actually higher on both Black Friday and Cyber Monday. Story