Borders: Check Out Our New Site. Please?

A possible new slogan for Borders.com in New York: "You give us 90 seconds. We'll give you a lottery ticket."

At least that seems to be the idea, as the book chain is trying to get consumers to spend 90 seconds on its newly launched E-Commerce site. For those willing to give it a try, the bookseller will enter them in a lottery to win $1,000. Hardly MegaBucks, but what do you expect from a bookseller? The only problem: Will this attract prospective customers or non-prospects who just want the money?

Suggested Articles

Costco changes up its menu items, and Alibaba and Guess partner for a physical store.

Janey Whiteside, Walmart's new chief customer officer, is well acquainted with the importance of customer service in modern retail.

Whole Foods will offer deals on Amazon's Prime Day, and tariffs against China are causing pricing hikes.