Borders: Check Out Our New Site. Please?

A possible new slogan for Borders.com in New York: "You give us 90 seconds. We'll give you a lottery ticket."

At least that seems to be the idea, as the book chain is trying to get consumers to spend 90 seconds on its newly launched E-Commerce site. For those willing to give it a try, the bookseller will enter them in a lottery to win $1,000. Hardly MegaBucks, but what do you expect from a bookseller? The only problem: Will this attract prospective customers or non-prospects who just want the money?