Books-A-Million gets boost from Ben Carson

Books-A-Million announced financial results for the quarter ended Oct. 31, and posted a revenue increase and comparable store gains for the period thanks, in part, to in-store events.

Revenue for the 13-week period increased by a modest 0.4 percent to $101.6 million, compared with revenue of $101.2 million a year earlier. Comparable store sales for the third quarter increased 1.6 percent compared with the 13-week period in the prior year.

In announcing the results, President and CEO Terrance Finley thanked an unexpected source: GOP presidential candidate Ben Carson.

"We saw improved sales in our core book and general merchandise categories, led by the positive impact of the growing coloring book trend," said Finley. "We also hosted several author events, namely those highlighting Dr. Ben Carson, which helped drive incremental sales in the quarter. We are looking forward to the holiday season and our entire team is focused on getting our stores ready to serve our customers in the weeks ahead."

The category remains under pressure from online retailers, the largest of which—Amazon—recently opened its first brick-and-mortar store in Seattle.

For more:
-See this Books-A-Million financial release

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