Online retailer Bonobos will open its first Seattle store this week at University Village. The 1,000 sq. ft. space will be the retailer's 19th physical store.
Bonobos refers to the location as a "guideshop" where customers can make fitting appointments with style experts either online or by walk-in. All purchases are eventually made online and apparel is delivered to the customer's home or office, Seattle Times reported.
Bonobos believes its setup is ideal for men, who want to see how apparel fits or get style advice, but have no need to walk around with shopping bags.
Bonobos foray into the brick-and-mortar space comes as other online retailers are taking the plunge into physical storefronts including Warby Parker and Blue Nile, which recently opened its first showroom in New York.
While the brand began exclusively online in 2007, Bonobos began distributing apparel in Nordstrom in 2012. Nordstrom has made other investments in the brand since its initial $16 million investment.
With a $55 million boost from investors last year, Bonobos announced it would expand rapidly, expecting to have 20 locations by the end of 2015, and recently opened its largest flagship in Manhattan.
-See this Seattle Times article
Bonobos to open largest flagship in Manhattan
Bonobos raises $55 million to open new stores
Online retailers Warby Parker, Bonobos open more stores
Amazon, Walmart and Warby Parker among retail's most innovative
Warby Parker can't find the right POS system, so it's building its own