Bloomingdale's to open Hawaii flagship

Bloomingdale's (NYSE:M) will open its first store in Hawaii on Nov. 12, and the flagship location will be packed with in-store technology.

The three-story, 165,000 sq. ft. store is designed with omnichannel shopping in mind. There will be "smart" fitting rooms complete with wall-mounted tablets and so-called "magic" mirrors that offer touch-screen capabilities to adjust lighting levels.

Fitting rooms will also contain charging stations for mobile devices, a feature that recently popped up in Macy's new off-price format, Backstage.

Associates will be armed with mobile devices to access inventory and make mobile transactions. The store will offer shoppers the ability to buy online and pick up in-store (BOPIS), same-day delivery, and international shipping of in-store purchases, according to Chain Store Age.

Bloomingdale's opened a 125,000 sq. ft. store in Palo Alto, California, this month that also featured these new technologies.

While this is the first store in Hawaii for Bloomingdale's, Macy's already operates several stores there. Bloomingdale's will tap into Macy's logistics network and knowledge base, Tony Spring, Bloomingdale's chairman and CEO, told Women's Wear Daily.

The store will cater to locals and tourists alike, and is modeled on the chain's urban locations with a few extra bells and whistles.

"This is not a suburban store," said Spring. "This is not a SoHo-type store. This is intended to be a flagship store."

For more:
-See this Women's Wear Daily story (subscription)
-See this Chain Store Age article

Related stories:
Macy's offers Backstage sneak peek, launches free style service
Bloomingdale's new store offers click-and-collect, same-day delivery
Macy's, Nordstrom pilot 7-ft. 'digital storefront' inside mall
Macy's turns to YouTube to grab millennials
Macy's to expand click-and-collect, pilots same-day delivery

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